Tag Archives: Strategy

Instagram Success Summit Day 2: June 8 2016 Live-Tweeted Reviews

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Event Name: Instagram Success Summit Virtual Educational Event
Last Updated: THURS June 9 2016 5:12 PM
By: Glenda MacDonald (Event Affiliate)

DAY TWO (Aired June 8 2016)
Phase 2 – The Science of Growing A Valuable Following

Day2 Speaker 1:
Alex Tooby is an Instagram Marketer, Influencer & Mentor at Alex Tooby. Generated over $100k first year in business.
Topic: How to build a powerful list of hashtags to massively boost engagement

Day2 Speaker 2:
Lauren Bath is a Freelance Social Media Marketer at Lauren Bath Services with 454,000 followers over 4 1/2 years, 3 1/2 years of full time work in the tourism industry, over 120 travel campaign.
Topic: 6 steps to harness the power of user generated content

Day2 Speaker 3:
Mario Masitti is a Photographer & Educator at Sessions With Mario. Launched an incredibly successful educational platform for photographers generating solid 5-figure revenues each month from Instagram.
Topic:  A hashtag system to attract relevant, quality customers

Day2 Speaker 4:
Tracy Matthews is the Chief Visionary Officer at Flourish & Thrive Academy and Creative Director of Tracy Matthews Jewelry, use Instagram for community building, list building and selling products.
Topic:  Content creation: A strategy to a hyper engaged following

Day2 Speaker 5:
Yolanda Keels-Walker is a Serial Entrepreneur and Founder of Business Babes LLC. Tripled sales for their online courses, and gained more opportunities for speaking and partnership.
Topic:  3 simple steps to 30,000 followers in less than 12 months

Day2 Speaker 6:
Brad Cameron is the Owner at Build Your Empire. 962,000 followers, 24 months, Enough for a full-time income, 30,000+ email subscribers.
Topic:   How I used shoutouts to gain 1 million followers on Instagram

Day2 Speaker 7:
Makel Gardner is the Co-owner at Fin & Vince grew Instagram to 65.3K followers in the matter of two years.
Topic:  Instagram contests that rapidly gain you followers and email subscribers

Day2 Speaker 8:
Mark Iron is the Mindset Mentor at Mark Iron Consulting. Built a great network of high level influencers and found JV partners due to large Instagram following.
Topic: Grow your email list with this simple Instagram marketing funnel

Free webinar on Social Media ROI June 22

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Last updated:  FRI May 27 2016 4:40 PM Toronto ON Canada
By: Glenda MacDonald
Affiliation: I‘m an affiliate of Social Media Manager School and courses by Andrea Vahl. I‘m also a proud alumnus as that‘s where I earned my Certificate in Social Media Management!

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Free webinar

Join us June 22 2016 for a free live webinar on managing the return on investment of social media. I’ll be live-tweeting as I’m still learning too!

As a startup, business owner, and social media manager for myself as well as my clients, I know that one of my biggest challenges is to understand how to measure the return on my investment for social media, both in terms of time spent and promotional budget.
My friend and mentor Andrea Vahl is offering a FREE WEBINAR on June 22 about the #1 thing business owners must have in place now to measure their social media ROI.
I’m a proud alumnus of Social Media Manager School of which Andrea is co-founder. As an affiliate I’m happy to share upcoming free training and specials! I plan to attend and live-tweet the webinar as I’m always learning too! Join us.
Register here:

Email Success Summit March 14 to 23 2016 (Now an Online Course)

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ESS_MediumRectangleBannerLast updated: TUES March 29 2016 7:47 PM Toronto ON Canada
By: Glenda MacDonald, MBA, Freelance Writer, Social Media Strategist and Marketing Professional

Event Name: Email Success Summit Virtual Educational Event
Dates: March 14 to 23 2016 (Live portion completed; virtual course now open 24/7 with optional All Access Pass)
My hashtag: #ESS
My Affiliation: I’m an affiliate of Small Today for the Email Success Summit and the previous LinkedIn Success Summit. The opinions stated here are my own. Many people attended portions of the event for free. Those who chose/choose to upgrade to the All Access Pass using my affiliate link also assist me in defraying the costs of my time reviewing the event.
Location: online
Time Zone: EST 24/7
Price: purchase an All Access Lifetime pass (affiliate link above) or VIP Pass for fast-track
Registration through my Affiliate Link: Register for a Lifetime All Access Lifetime Pass including participation in a Private Facebook Group.
Event Presenter: Small Today
Host: Liam Austin, Founder, of Small Today. Summit Host and Interviewer.
Speakers:  35+ international email marketing experts (one-on-one prerecorded interviews were released daily). See the full agenda by clicking the registration link.

Overview

Over 35 of the world’s top experts in email marketing presented at this virtual summit presented by Small Today . Liam Austin is the Founder of Small Today, an organization which focuses on the needs of small and medium-sized businesses including solopreneurs and startups. (I’m both a solopreneur and a startup! ) Liam personally live-interviewed each of the amazing experts from around the world via Skype.The interviews were recorded and curated over the last couple of months in preparation for sharing with us through this Summit. The experts were so generous, sharing what they’ve learned, including mistakes they’ve made and hacks they’ve discovered to shorten our learning curve in applying ideas to our own businesses.

As I watch each interview from the comfort of my home office using my laptop, an external monitor, and my cushy headphones, I’m finding that this format creates a very intimate experience… as if you’re alone in a room with Liam and the presenter! Liam is engaging and professional. He has an excellent rapport with the experts which makes for lively unscripted interviews and unpredictable segues! I’m thoroughly enjoying watching and learning at my own pace and am glad I upgraded to the lifetime All Access Pass which includes participation in a private Facebook Group set up for the All Access Pass holders.  I pop in there often to meet virtually with other attendees where we are becoming friends and helping each other apply the concepts to our own businesses with the moderation of Liam and his equally delightful co-founder partner Sarah Thorslund.

I’m deep-diving into the content-rich interviews as I review them and take extensive notes and tweet my insights. This Summit is not only for those beginning to look at email marketing. Even though I have decades of experience as a marketing professional who is now a freelancer, I’m learning so much more. While I’m trained as a Social Media Manager I haven’t done more than edit and write newsletters for other organizations. Integrating social media with lead magnets and landing pages or pop-ups, and understanding the many options for service providers and apps can be a little mind boggling. And that’s not the half of it! We also get into the psychology of the copywriting and graphic design! Some lectures I sail through quickly based on my experience. Others I keep having to pause.

Liam curated the interviews in a specific order with a different theme for each day so I feel compelled to watch them chronologically. I’m currently reviewing Day Two Speaker Three. I’m tweeting what I think are the most important points from each interview.  Click my attiliate link here to register for a Lifetime All Access Pass.

My Twitter Reviews

The interviews are intensive, content-rich and often fast-paced. It’s challenging and exhausting to watch and absorb them all live continuously. So I’m reviewing and transcribing each interview at my own pace, gleaning some fabulous tips and insights from Liam and the other experts. As a solopreneur I want to learn from these speakers and think about how I can apply their ideas and tools to my own evolution of becoming an email marketer (something I am a newbie at). So thank you for your patience. I hope you find my tweets helpful. When I have completed all the reviews I’ll use my notes for a comprehensive blog post with my overall impressions as a small business, marketing professional, and social media coach. Any questions? Chat with me on Twitter, comment below, or reach me via my Contact form.

You can find my tweets and reviews by searching Twitter for #ESS AND @glenda_macd
I am also embedding completed tweets here.  I’ll also update the speaker bios. Each interview is between 45 and 60 minutes in length.

Twitter Review IN PROGRESS

Day 2 THEME: List Growth (TUES March 15 2016 Original Air Date)
Day2Spkr3:
Speaker: Steve Chou
Topic: System to double your daily email opt-ins

COMPLETED Twitter Reviews:

Day 1 March 14 2016 Original Air Date (Speakers 1 to 6)

Day 2 March 15 2016 Original Air Date (Speakers 1 & 2)

Enjoy!

Glenda