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Email Success Summit March 14 to 23 2016 (Now an Online Course)

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ESS_MediumRectangleBannerLast updated: TUES March 29 2016 7:47 PM Toronto ON Canada
By: Glenda MacDonald, MBA, Freelance Writer, Social Media Strategist and Marketing Professional

Event Name: Email Success Summit Virtual Educational Event
Dates: March 14 to 23 2016 (Live portion completed; virtual course now open 24/7 with optional All Access Pass)
My hashtag: #ESS
My Affiliation: I’m an affiliate of Small Today for the Email Success Summit and the previous LinkedIn Success Summit. The opinions stated here are my own. Many people attended portions of the event for free. Those who chose/choose to upgrade to the All Access Pass using my affiliate link also assist me in defraying the costs of my time reviewing the event.
Location: online
Time Zone: EST 24/7
Price: purchase an All Access Lifetime pass (affiliate link above) or VIP Pass for fast-track
Registration through my Affiliate Link: Register for a Lifetime All Access Lifetime Pass including participation in a Private Facebook Group.
Event Presenter: Small Today
Host: Liam Austin, Founder, of Small Today. Summit Host and Interviewer.
Speakers:  35+ international email marketing experts (one-on-one prerecorded interviews were released daily). See the full agenda by clicking the registration link.

Overview

Over 35 of the world’s top experts in email marketing presented at this virtual summit presented by Small Today . Liam Austin is the Founder of Small Today, an organization which focuses on the needs of small and medium-sized businesses including solopreneurs and startups. (I’m both a solopreneur and a startup! ) Liam personally live-interviewed each of the amazing experts from around the world via Skype.The interviews were recorded and curated over the last couple of months in preparation for sharing with us through this Summit. The experts were so generous, sharing what they’ve learned, including mistakes they’ve made and hacks they’ve discovered to shorten our learning curve in applying ideas to our own businesses.

As I watch each interview from the comfort of my home office using my laptop, an external monitor, and my cushy headphones, I’m finding that this format creates a very intimate experience… as if you’re alone in a room with Liam and the presenter! Liam is engaging and professional. He has an excellent rapport with the experts which makes for lively unscripted interviews and unpredictable segues! I’m thoroughly enjoying watching and learning at my own pace and am glad I upgraded to the lifetime All Access Pass which includes participation in a private Facebook Group set up for the All Access Pass holders.  I pop in there often to meet virtually with other attendees where we are becoming friends and helping each other apply the concepts to our own businesses with the moderation of Liam and his equally delightful co-founder partner Sarah Thorslund.

I’m deep-diving into the content-rich interviews as I review them and take extensive notes and tweet my insights. This Summit is not only for those beginning to look at email marketing. Even though I have decades of experience as a marketing professional who is now a freelancer, I’m learning so much more. While I’m trained as a Social Media Manager I haven’t done more than edit and write newsletters for other organizations. Integrating social media with lead magnets and landing pages or pop-ups, and understanding the many options for service providers and apps can be a little mind boggling. And that’s not the half of it! We also get into the psychology of the copywriting and graphic design! Some lectures I sail through quickly based on my experience. Others I keep having to pause.

Liam curated the interviews in a specific order with a different theme for each day so I feel compelled to watch them chronologically. I’m currently reviewing Day Two Speaker Three. I’m tweeting what I think are the most important points from each interview.  Click my attiliate link here to register for a Lifetime All Access Pass.

My Twitter Reviews

The interviews are intensive, content-rich and often fast-paced. It’s challenging and exhausting to watch and absorb them all live continuously. So I’m reviewing and transcribing each interview at my own pace, gleaning some fabulous tips and insights from Liam and the other experts. As a solopreneur I want to learn from these speakers and think about how I can apply their ideas and tools to my own evolution of becoming an email marketer (something I am a newbie at). So thank you for your patience. I hope you find my tweets helpful. When I have completed all the reviews I’ll use my notes for a comprehensive blog post with my overall impressions as a small business, marketing professional, and social media coach. Any questions? Chat with me on Twitter, comment below, or reach me via my Contact form.

You can find my tweets and reviews by searching Twitter for #ESS AND @glenda_macd
I am also embedding completed tweets here.  I’ll also update the speaker bios. Each interview is between 45 and 60 minutes in length.

Twitter Review IN PROGRESS

Day 2 THEME: List Growth (TUES March 15 2016 Original Air Date)
Day2Spkr3:
Speaker: Steve Chou
Topic: System to double your daily email opt-ins

COMPLETED Twitter Reviews:

Day 1 March 14 2016 Original Air Date (Speakers 1 to 6)

Day 2 March 15 2016 Original Air Date (Speakers 1 & 2)

Enjoy!

Glenda

Social Media Manager School – not just a course but a community! Spring registration deadline at midnight

Aside

Reply


SMMSMarch 2014Last summer my career took an unexpected turn due to restructuring.   I packed up my desk after five years as the Relationship Manager for a national not-for-profit association. I had to do some quick thinking about where I wanted to put my energies next. I had a great resume, lots of education, broad experience – both paid and volunteer, and wonderful references.  I was old enough to have some level of maturity and young and energetic enough to take on exciting new challenges. I knew my next path would include writing, marketing, and social media (as well as a little more exercise).  While I am formally trained in writing and marketing I was just dabbling in social media.  I lacked the confidence to pursue opportunities in social media though I knew it was something I was very interested and would be a great complement to my other skills and interests.

As part of my job search I did a lot of networking both in person, through traditional methods, and through social media. I spent hours daily on LinkedIn, rebuilding my connections and joining special interest groups. AndreaandPhyllisIt was through a social media group that I met and became friends with Andrea Vahl and through her Phyllis Khare. These incredible women are the Co-Founders of the virtual Social Media Manager School which is destined to become the world’s largest organization for training social media managers.

They were offering an amazing, intensive, online course for under $300 U.S. so I signed up in October and I have never looked back. I immediately got lifetime access to their private Facebook group of students and alumni and am in touch with them all daily now. They supported me through the large learning curve of mastering the course materials, sharing best practices, and so much more. They come from the entertainment field and are some of the most fun people I know. Their enthusiasm and support is so infections that they have built a community of over 300 social media managers and students who are helping each other worldwide.

2014 01 SMMS Glenda MacDonald Certificate I completed my Certificate in Social Media Management in January and am now one of the alumni helping the newbies that have just joined for the Spring/Summer session. Registration deadline is midnight tonight, April 16 2014. Click here  for more info or to register. I am now an enthusiastic affiliate of the school and spreading the world!

Meeting Andrea and Phyllis has put me on an incredible path. I now have a long list of people who want to work with me and I am doing social media management and writing for some of the world’s most creative and worthwhile projects.  I now have the confidence to continue expanding my skills. I can’t thank Andrea and Phyllis enough and this is just one of the ways I am doing it!

Register online  by midnight EST today if you want to get into the session starting now. Many new students are already on board.  After that the doors will close after midnight until October 2014. I look forward to meeting you in the private Facebook group! If you have any questions about the course feel free to contact me at gm@glendamacdonald.com .

by Glenda MacDonald

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Last updated: April 16 2014 4:48 p.m.