Category Archives: Branding

Instagram Success Summit Day 4: June 10 2016 Live-Tweeted Reviews

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Event Name: Instagram Success Summit Virtual Educational Event
I’m finished live-tweeting all 30 fabulous speakers at the summit. While the sessions are no longer accessible for free you have the option to purchase an All Access Pass for on-demand access to 30+ expert interviews plus exclusive bonuses. If you take advantage of this offer I’ll look forward to getting to know you in the private Facebook community for the event for life-long learning. And if you join through my affiliate link, you support me in continuing to live-tweet similar educational events, so thank you!
Last Updated: TUES June 14 2016 12:18 PM
By: Glenda MacDonald (Event Affiliate/ Small Today events)

DAY FOUR (Aired June 10 2016)
Phase 4 – Making Money on Instagram: Automate and Monetize

Day 4 Speaker 1:
Farokh Sarmad is an Entrepreneur at Mr. Goodlife Inc. with 5,000,000+ followers across multiple accounts and a network reach of 40,000,000+.
Topic: How I manage multiple accounts on Instagram (5 million followers across 20 accounts)

Day 4 Speaker 2:
Jaime Derringer is the Founder at DesignMilk.com with 1 million Instagram followers.
Topic: How to hire the perfect person to manage your Instagram

Day 4 Speaker 3:
Chris Jones is a fellow e-Commerce Entrepreneur at BEC SPORT, growing business through Instagram
Topic: Strategies to automate sales on Instagram (Violation warning)

Day 4 Speaker 4:
Pejman Ghadimi is the founder at Secret Entourage with over 500K followers monetized to over 1.2M in sales revenue in 2015.
Topic: Conversion tips for a high revenue to follower ratio

Day 4 Speaker 5:
Rod Watson is a Luxury Real Estate Specialist at The Watson Group, 3 years to build up, over 100k each year since 2013.
Topic:  Location targeting tactics for local businesses

Day 4 Speaker 6:
Ricky Staub is the Director at Neighborhood Film Co., Filmmaker by trade, booked hundreds of thousands of dollars worth of business curating a personal feed that is unique.
Topic:  A proven strategy to get B2B clients from Instagram

Instagram Success Summit Day 3: June 9 2016 Live-Tweeted Reviews

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Event Name: Instagram Success Summit Virtual Educational Event
Get on-demand access to 30+ expert interviews plus exclusive bonuses for just $147 (12 month access). Currently all Day 4 presentations are still accessible for free. Day 3 sessions are now offline and only accessible by the optional All Access Pass.
Last Updated: FRI June 10 2016 5:38 PM
By: Glenda MacDonald (Event Affiliate)

DAY THREE (Aired June 9 2016)
Phase 3 – Scale Your Instagram Marketing

Day 3 Speaker 1:

Deonna Monique Lewis is the Founder and CEO at Boho Exotic Studio, 110k followers, over 1 million dollars in profit within 2 years.

Topic: How I leveraged partnerships to make $1 million within 2 years on Instagram

Day 3 Speaker 2:

Craig Hensel is the Senior Content Manager and Creator at Havas WorldWide Chicago.

Topic: Powerful brand ambassador tactics for community and trust

Day 3 Speaker 3:

Ruben Chavez is a Social Media Influencer and Content Creator at TGP Media, went from from 0 – 1.8 million followers in less than 2 years.

Topic: Sponsored content: A path to a six-figure business


Day 3 Speaker 4:

Marco Hansell is the CEO at Speakr, delivered more than 14M likes on Instagram across branded campaigns. Generated several million dollars in annual revenue.

Topic: Collaborating with Instagram Influencers to boost sales
GM Note: of all the sessions so far I found this one the most challenging to digest as I am an Instagram newbie with just over 100 followers. Marco is a brilliant man and a fount of knowledge on this subject. I will definitely go back again and again to this presentation using my All Access pass so that I can absorb his thoughts better as my own Instagram following and experience grows and I understand more about what he is talking about!


Day 3 Speaker 5:

Zahara Jade is the Community Manager at HireInfluence, an International Content and Digital Media Manager specializing in influencer marketing and social media, blowing out company goals by leveraging influencers.

Topic:  4 tools to uncover influencers in your niche

Day 3 Speaker 6:

Paul Ramondo is the CEO at RamondoMedia, Australia’s fastest growing authority on digital growth hacking and marketing, 3X followers for personal brand in the last 4 months without aggressively investing too much time into this growth.

Topic:  The right approach to Instagram Ads for lead generation

Day 3 Speaker 7:

Zach Spuckler is an Online business strategist, become profitable leveraging Facebook and Instagram Ads.

Topic:  Instagram Ads: How to set up your first campaign
GM Note: this is very hands on and detailed. I didn’t watch the entire thing as I am a newbie and not ready to spend money on Instagram or Facebook advertising. With my All Access Pass I know I can go back to this and watch it in more detail later. Zach also offers a free online course for those who watch his presentation and the access info is in the video!


Day 3 Speaker 8:

Jason Stone is the Founder at Millionaire Mentor LLC, social media influencer who built an Instagram following from 0-1.8 million in less than 2 years. He now has an email list of over 130k and has made over 1 million dollars in revenue to date.

Topic:  Tons of clicks on your sponsored content in 4 basic steps

Instagram Success Summit Day 1: June 7 2016 Live-Tweeted Reviews

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Event Name: Instagram Success Summit Virtual Educational Event
Last Updated: WED June 8 2016 4:23 PM
By: Glenda MacDonald (Event Affiliate)

DAY ONE (Aired June 7 2016)
Phase 1 – A Visual Approach: The Foundation of Instagram for Your Business

Day1 Speaker 1:
Shawn Thomas is the Founder at Ask A Millionaire, LLC, started in March of 2015 and one year later grew to over 600,000.
Topic: Why a millionaire chose Instagram to grow his audience

Day 1 Speaker 2:
Kevin Kuster is the CEO and Partner #JJ Community, the largest and most active photo community on Instagram.
Topic: Finding your voice: An insight into a community of 47 million images

Day 1 Speaker 3:
Chris Burkard is an Adventure Photographer at Chris Burkard Studio, reached an Instagram following of over 1.6 million people over the course of 4 years.
Topic: The realization that netted me 1.7 million followers


Day 1 Speaker 4:
Sarah Moore is a Copywriter and Blogger at New Leaf Book Nook, built a following of more than 50,000 in just 10 months … and it hasn’t even felt like effort.
Topic: Growing an audience for your “dream business” whilst working full-time

Day 1 Speaker 5:
Rhiannon Nicole Bosse is the Owner & Creative Director at Hey Gorgeous Events, Founder of The Trouvaille Workshop, gained speaking opportunities, and built a nearly 60k following of loyal and supportive people via Instagram account.
Topic: Building a consistent feed and finding your niche on Instagram

Day 1 Speaker 6:
Melissa Johnson is the Founder & Creative Director at Best Friends For Frosting, achieved 80K+ followers on Instagram.
Topic:  How to get people to fall in love with your brand

Day 1 Speaker 7:
Adam Smith is a Speaker, Storyteller, Creative at South Hills Norco, named one of the best iPhone portrait photographers in the world (in 2013).
Topic:  An award winning strategy for shooting quality imagery with an iPhone

Day 1 Speaker 8:
Merek Davis is the Founder at Mextures, #2 top paid app. 158k followers on Mextures 1.3 million #mextures hashtags.
Topic:  How to effectively use Instagram to launch your product

Discover Your Personal Brand conference – August 16, 2014 – Toronto

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Last updated: August 9, 2014

Are you the who you want to be?
Is your who what others see?

The first time I considered the concept of personal brand was when I was a newly-minted MBA working as the Advertising Manager for an international specialty metals manufacturer. I don’t remember the context of the phone call I received from a woman one morning but my direct and honest response to her request elicited the following feedback – “You have real integrity. Don’t ever lose that. It is something rare.” This has become part of my personal brand and I work hard to maintain that aspect of my reputation.

Have you thought about what it means to be you? What is your authentic self and how does that translate into your personal brand in the eyes of others? Certainly how we dress and speak is part of it but it extends to so much more, especially in the virtual environment. These are considerations that are important whether you are working for someone, job-seeking, or running your own business. Personal brand is a work in process and will evolve as you gain more experience and your goals change. In a competitive environment having a clear sense of your personal brand and that it matches your goals may increase your confidence in yourself and the confidence of others in what you have to offer.

I will be live-tweeting and blogging at the Discover Your Personal Brand Conference on Saturday August 16 from 9 a.m. to 6:30 p.m. at the OISE Building, University of Toronto, 252 Bloor St. West. A panel of industry experts will share their experience on personal branding to help you define and enhance your authentic personal brand. The conference is being presented by Bobby Umar, 4x TEDx Speaker on Leadership & Development.   Register today at my affiliate link above!

Here is the speaker lineup:

● Bobby Umar,4x TEDx Speaker on Leadership & Development,  Raeallan
● Alfredo Tan, Group Director of Marketing Solutions, Facebook Canada
● Nathan Downer, Reporter/ Anchor,  CP24
● Darrell Keezer, CEO, Candybox Marketing
● Marina Piccioni, Marketing Manager, Hudson’s Bay Company
● Fahad Meer, Senior Associate at PricewaterhouseCoopers
● Nicholas Kusmich, Strategic Consultant for Lifestyle Entrepreneurs, Everyday Prosperity Inc .
● Corey Herscu, Technology Publicist | Journalist TV Personality,  HerscuPR
● Ryan Coelho, Personal Development Specialist, RyanCoelho.com
● Katia Millar, Founder & Chief Inspiration Officer, Positive Fabulous Women
● Don Sagarese, Founder, On The Move catering
● Jahmeelah Gamble, TV Personality, Rogers
● Mahfuz Chowdhury, Digital Marketer, Candybox Marketing
● Hamoon Ekhtiari, Director, StudioY at MaRS,  and Social Media Coach & Strategic Consultant,  Socially Good
● Tamika Auwai, Power Presence Expert, Tamika Auwai
● Julia Sheldon,  – Operations Manager, The Acoustic Opera
● Cher Jones, Corporate Social Media Trainer, Socially Active
● Joseph Luk, Director, Solution Marketing Department, Huawei
● Ada Barlatt, Management Sciences Professor, University of Waterloo Engineering

The event will be followed by a career fair.

Follow the event with hashtag #DYPB14 .  See you there!

Glenda MacDonald

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