Last Updated: TUES March 29 2016 8:10 PM
By: Glenda MacDonald
Event Name: Email Success Summit Virtual Educational Event (now an online course)
DAY TWO: List Growth (Original Air Date: TUES March 15 2016)
Day2Spkr1:
Speaker: Joanna Wiebe
Topic: Battle of the buttons: Negative consequences and ethical bribes
Day2Spkr2: Erik Harbison
Topic: Email capture best practices to engage raving fans
#ESS @smalltoday Day2Spkr2 @ErikHarbison : when designing new #email lead form or gift get simple feedback from some customers first
— Glenda MacDonald (@glenda_macd) March 22, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison : don’t demand too much info, just FirstName & #email often enough, if B2B ask for biz email— Glenda MacDonald (@glenda_macd) March 22, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison : rethink one word #email lead CTA buttons .., instead of download say “I want to download”— Glenda MacDonald (@glenda_macd) March 22, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison : when place #email form/popup match it’s content to page context; FAQs listicle on About pg— Glenda MacDonald (@glenda_macd) March 22, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison: it’s just one step in trust-building #email sequence: manage expectations again at Welcome..— Glenda MacDonald (@glenda_macd) March 23, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison: Build LT engagement w #email subscribers w list hygiene. Reengage/clean out dormants/zombies— Glenda MacDonald (@glenda_macd) March 23, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison: Max 50 characters #email subject line. Split test wording. Keep S.L. context vs body /series— Glenda MacDonald (@glenda_macd) March 23, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison: ..Experiment w #email subject line: personalize w FirstName; test holiday emojis; lower case— Glenda MacDonald (@glenda_macd) March 23, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison & @aweber : if use text link in #email body CTA can hyperlink entire sentence “Yes I want..”
— Glenda MacDonald (@glenda_macd) March 23, 2016
#ESS @smalltoday Day2Spkr2 @ErikHarbison: you can combine various provider #email tools to find best mix; plug/play. See @aweber blog— Glenda MacDonald (@glenda_macd) March 23, 2016