Last Updated: TUES March 29 2016 8:17 PM
By: Glenda MacDonald
Event Name: Email Success Summit Virtual Educational Event (now an online course)
DAY ONE: Traffic and Lead Magnets (Original Date: MON March 14 2016)
Day1Spkr1:
Michael Leander, Founder of Markedu; international speaker, marketing trainer & consultant focusing on CRM, customer strategy, customer loyalty, marketing automation, and social media.
Topic: The life-time perspective: the importance of a long-term plan and commitment in email marketing
.@michaelleander helped me understand long term #ContentStrategy #planning vs #email https://t.co/DVIBWJRfQh at #ESS Tx @smalltoday
— Glenda MacDonald (@glenda_macd) March 15, 2016
Day1Sprk2:
Speaker: Ana Hoffman, Founder at Traffic Generation Cafe
Topic: How to generate traffic to attract high quality subscribers
.@AnaTrafficCafe @smalltoday Ana Hoffman: bad #emailmarketing is like leaky bucket. #Email capture plugins help! #Email Success Summit
— Glenda MacDonald (@glenda_macd) March 16, 2016
#ESS I have to check out @SumoMe free app to manage #email capture. Mentions by @liamaust & @AnaTrafficCafe at #Email Success Summit
— Glenda MacDonald (@glenda_macd) March 16, 2016
Day1Spkr3:
Speaker: Martin Shervington
Topic: Converting your adwords and paid traffic into quality leads
.@smalltoday per @MartinSherv 5% #email conversion rate the benchmark; try selling a $20 product, do 10 blog posts per month. Gt tips!
— Glenda MacDonald (@glenda_macd) March 16, 2016
Day1Spkr4:
Speaker: Kristi Hines
Topic: Create a killer lead magnet to get response
#ESS Day1Spkr4 @kikolani explained “lead magnets” as things you can use to grow #Email subscribers list @smalltoday (new term for me)
— Glenda MacDonald (@glenda_macd) March 17, 2016
#ESS Day1Spkr4 @kikolani lead magnet eg: popup for discount code/ checklist. Free stuff/incentives if give #email address @smalltoday
— Glenda MacDonald (@glenda_macd) March 17, 2016
#ESS Day1Spkr4 @kikolani eg: do eBook, FB post abt it (incl FB pixel), popup email opt-in for free chapter; adfeed b/up @smalltoday
— Glenda MacDonald (@glenda_macd) March 17, 2016
#ESS @smalltoday Day1Spkr4 @kikolani Kristi uses lead magnets/opt-ins; improves her #email list quality/response, gets less spammers
— Glenda MacDonald (@glenda_macd) March 17, 2016
Day1Sprk5:
Speaker: Bob Jenkins
Topic: Double your email list with lead magnets that convert
#ESS @smalltoday Day1Spkr5 @BobTheTeacher : #1 effective #Email lead magnet: simple Resource Guide; 1 pg PDF of your 5 must-use tools
— Glenda MacDonald (@glenda_macd) March 18, 2016
#ESS @smalltoday Day1Spkr5 @BobTheTeacher : At best .5 to 2% sitewide sidebar #email opt-in vs w #blog #content upgrade: 15 to 20% !!!
— Glenda MacDonald (@glenda_macd) March 18, 2016
Day1Spkr6:
Speaker: James Tuckerman
Topic: Unlocking the list you already have
#ESS @smalltoday Day1Spkr6 @jamestuckerman : also to build #email list offer opt-in gifts pointing to landing pg via social networks
— Glenda MacDonald (@glenda_macd) March 19, 2016